More than 80% of small to medium business owners want to invest in better website design for a good reason. Improved layout and performance is shown to increase conversions, click-through-rates and positive user feedback. If you’re thinking of having your site revamped, here are a few tips that should help.
Set your goals.
Goal setting is the most important part of any project. It allows you to measure the success after changes have been made. It also makes it easier for you to communicate with the service provider since you’re clear about what you want to happen.
You can change a lot of things in your site to improve its performance. A few of the most common alterations are:
Layout – This concerns how elements are placed on the page. A simple replacement can make your site look more put-together. The layout should also be consistent with the site’s branding and style.
Style – You can change the aesthetics of the page to make your brand look fresher. Colour and typography are two of the biggest factors, but the style is directly related to the layout.
Content – Pictures, logos, text and other content populating your pages can be overhauled to make them more appealing to consumers. They may sometimes be altered to increase site performance.
Loading speeds and other performance issues – Changes can be made to your website to ensure its optimum performance.
Consult Blacksheep Creative if you’re looking for Sunshine Coast website design experts.
Apart from basic changes to your site’s overall look, you should also know what you want to achieve with these changes. Do you want more visits to your site? Do you want to reduce bounce rates or increase conversions? These will determine how the service provider optimises the site for you.
Talk with a professional.
A consultation will help you finalise your plans. Expert opinion is needed to ensure all your goals are feasible. They can also make suggestions on how to better achieve your plans. Professionals can provide some insight on how to improve your site, so be open to ideas.